12 Easy-to-follow Email Campaign Series Examples

A successful email marketing campaign can quickly increase your company’s customer base. Trust and confidence between companies and customers are strengthened through non-invasive and authentic email campaigns. An effective email automation practice can also efficiently help your business market to customers without spending too much money.

However, getting a grasp on starting a successful email marketing campaign can be challenging for startups and small businesses. Those who have no experience setting up successful digital marketing campaigns will have no historical data to verify what works and what doesn’t. It can do more harm than good if you run an email marketing campaign without a focused goal.

To help you out, here are 12 easy-to-follow email marketing campaign examples to make your email automation a breeze:

12 Email Campaign Series Examples to Make Your Email Automation Successful

1 – Newsletter Welcome Series

The Newsletter Welcome Series is an email automation campaign that you should do within the first 30 days of a customer’s subscription. The goal of this series is the convert your subscriber into a customer as fast as possible. It should contain the following elements and requirements:

• Minimum 4 emails within the first 30 days of subscription.
• One email should have a voucher code and a reminder to use this voucher within the next few days.
• Send your welcome emails in addition to the newsletters, not as replacements.

Here are some examples that you can use for your Welcome newsletter series:

• Day 1: Welcome Email: Benefits about the shop (e.g. How to use or USPs like free shipping and 30 days for returns)
• First Week: Promote Social Media platforms / Categories / Variety of the shop
• Second Week: RAF email program (if available; if not, continue with the content from day 21)
• Third Week: Testimonial and best sellers promotion + Voucher code
• Day 24: Send Reminder if voucher code is not used + Categories / Variety of the shop
• Fourth Week: Mobile app promotion

2 – Lead Bulk Activation Campaign I

The Lead Bulk Activation Campaign I goal is to convert the non-purchasers into customers within 30 to 90 days. It should allow the customer to engage with your brand. This series should contain the following elements:

• You can send three monthly emails containing special sales and voucher codes on the 120th, 150th and 180th day of subscription.
• Create a sense of urgency by placing a limited time offer on some of the deals (24 hours flash sale, etc)
• Send your bulk activation emails in addition to the newsletters, not as replacements.

3 – Lead Bulk Activation Campaign II

The Lead Bulk Activation Campaign 2 is for subscribers who aren’t converted to customers within the first 3 months. This is your last chance to convert a subscriber into a buying customer. Use the period between 120-180 days for this campaign. It should contain the following:

• You can send three monthly emails containing special sales and voucher codes on the 120th, 150th and 180th day of subscription.
• Create a sense of urgency by placing a limited time offer on some of the deals (24 hours flash sale, etc)
• Voucher code offers should be much more aggressive this time around.
• Send your bulk activation emails in addition to the newsletters, not as replacements.

4 – After Order Campaign Series

This reactivation campaign aims to invite a recent customer to buy another product or make another purchase. The perfect timing to do this is right after a customer purchases something from your store, which is the critical timeline you want to hit. You can do this by doing the following:

• Send relevant product offers to customers whose last purchase was 7 days ago.
• Offer a discount to encourage the customer to buy again.
• Send your after-order email campaigns in addition to the newsletters, not as replacements.

5 – Reactivation Email Automation

This is the next step of the reactivation campaign. This series aims to send incentives to previous customers to convert them into hot leads or frequently purchasing customers. This series should contain the following elements:

• Send an email containing relevant products to customers whose last purchase was 30, 60 and 90 days ago.
• Offer a discount voucher to encourage customers to buy again.
• Promote new products and new releases.
• Send your after-order email campaigns in addition to the newsletters, not as replacements.

6 – Reactivation Bulk Sends

This is the final step of the reactivation chain series. This campaign aims to reactivate the previous customers whose last purchase was more than 3 months ago and prevent them from falling out. It should contain the following elements:

• Send an email containing relevant products to customers whose last purchase was 90, 120, 150 or 180 days ago.
• Offer a discount voucher to encourage customers to buy again.
• Use a much more aggressive discount or product offering with strong subject lines. Put a limited-time offer on each deal to create a sense of urgency.
• Send your after-order email campaigns in addition to the newsletters, not as replacements.

7 – Rebates and Discounts Loyalty Email Automation Campaign

The goal of this series is to make your frequently buying customers feel that they are special. By giving them exclusive rebates, you want to encourage them to purchase again and again. This campaign should have the following elements:

• Identify the target group for the special loyalty program. This can be any customer who has previously bought your products twice or more.
• Send these customers a rebate on certain products. You can also give them special access to exclusive deals and early-bird sales.
• Ensure that these customers get exclusive offers that normal customers don’t have access to.

8 – Cross-Promotion with Another Company

Cross-promotion with another company is a great way to establish your brand’s presence and legitimacy. It can also make your customers feel special if you can offer them an exclusive deal from another known company in your space.

Use the opportunity to offer products, services, and vouchers from another company that your customers might also like. For example, if your company sells pillows, you can cross-promote with another company that sells bed frames.

9 – Offer Rewards After X Purchases

Incentivize your customers by offering them rewards (or a chance to win a product) after making a certain number of purchases. Offer them a chance to win an extra item through a game, raffle, or competition when they spend a certain amount on your store.

This type of email campaign will help build engagement and a long-term emotional connection between your customers and your brand.

10 – Refer a Friend incentive Program

Word-of-mouth is still one of the cheapest and most effective marketing methods around. Leverage this and acquire new customers by using a “refer a friend” incentive program. This campaign should have the following elements:

• Offer incentives for an existing customer or subscriber who will forward your promotional email with an invitation to signup/purchase to a friend.
• Give both your existing customer and the recipient a discount voucher for doing this action (existing user should only get the discount voucher after a successful purchase from the referred friend)
• Treat it like an affiliate program – the more friends that they can refer to, the bigger their incentives.

11 – Birthday Email Campaign

Birthdays are one of the few days in a year when a customer feels generous and doesn’t mind spending. Use this to your advantage by sending exclusive birthday emails containing discount deals to your customers.

Doing this will not only let your customers know that you care about them, but it will also improve your customer’s engagement with the brand. More importantly, you can also generate a lot of impulse buys during a customer’s birthday.

12- Company Anniversary Email Campaign

Improve your connection with your customers by sending them an exclusive company anniversary email. Use this moment to create a special mail containing exclusive offers and bind this offer to your company’s anniversary celebration.

Final Words

Creating a successful email automation campaign is a challenging task for small businesses and startups. But with careful planning and by following the examples above, your digital marketing efforts are on the right path. You can successfully run your email automation to increase customer engagement through our examples.

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