We have just released a new comprehensive, all-in-one resource for travel agents to start email marketing. Learn how to set up your email marketing campaign, target the right audience, create messages that will get results, and much more.
You’ll learn everything from what type of software to use, what message formats work best for different clients, how to set up an autoresponder series so clients can easily learn about you and your business.
Who doesn’t love traveling? However, if you are a travel agent, you know how much work it takes to book a flight or book a hotel room. We will show you how to create engaging emails that will get your subscribers excited about your tours.
1) How to get started with email marketing?
Do you need an effective way to stay in touch with your clients? An easy way to promote your latest vacation deals? A simple way to impress your prospects? The solution is email marketing.
Email marketing can help you grow your travel agency. This can be used for branding purposes, staying updated with promotional offers of the hotel, resort, or lodge you are promoting, special reservation offers and last-minute deals, etc.
Travel agents prioritize the needs of customers by helping them plan their itineraries. They provide solutions for any problems that may occur. Additionally, they send email notifications, payment receipts, and opportunities to volunteer as a representative or receive special invitations. Even if a customer wishes to opt-out, the travel agent will honor it as soon as possible.
Some travel agents use email marketing very effectively. However, many don’t know how to get started – or if email marketing will work for them. This post will show email marketing for travel agents how to start, build and manage an email list so you can generate more leads.
Choose the right email service provider for your business.
There are hundreds of email service providers on the Internet. How can you stand out from the crowd? Do your due diligence first, then sign up with an email provider that will help you create better campaigns, have access to easy-to-use templates, deliver your email marketing messages to more subscribers, and give you data so you can measure your results.
One of the best ways to drive traffic and encourage bookings is email marketing. But with so many different services available, it can be hard to know where to start. In this post, we will run through some of the most well-known providers and compare their features so you can find the one that is best for your business.
MailChimp: for non-tech users
MailChimp is our top choice for most travel marketers. Not only is it easy to use, but it integrates with most other apps, including CRMs, itinerary management, and social media tools. Hundreds of thousands of small businesses use MailChimp to send newsletters, make announcements, collect user information—all at once or overtime—to help build relationships. It’s cheap and easy to use.
💡 Agency? Customer? If you’re looking for a MailChimp expert, your search ends here. Our experts are ready to help.
ActiveCampaign: for tech gurus
ActiveCampaign, is an email marketing, CRM, and marketing automation solution. A convenient web-based platform will save you time and energy while giving you the full scope of tools you need to connect, convert, and deliver on your messaging promises.
💡 If you’re pulling your hair out trying to make your email marketing campaigns work, stop! Consider hiring an email expert to manage the day-to-day operations.
Start by collecting your current customers’ email addresses.
Your email list will help you generate more referrals, open up opportunities for cross-selling, and create a long-term relationship with your customers. Even if you’re building an email list completely from scratch, don’t get discouraged—start by putting a paper sign-up sheet near your register, adding an online sign-up form to your website, and encouraging your social media followers and loyal customers to sign up to your email list.
While you work, take a few minutes to log into your signup sheet. At the end of each day, leave yourself notes about which contacts sent you what kinds of information and at what times of the day they interact with you, so you’ll be able to update your database. That way, next time you require information from them, you’ll have the correct data to give them what they want.
If you’re already in business, get on top of your email marketing. Improve your list by segmenting it based on people who’ve purchased products or services from you before, those you know better through subscriptions to your blog or social media pages, and those who have filled out lead forms to sign up for newsletters and such.
2) What strategies will help you reach more customers?
Travelers are on the go. They don’t have time to search through countless websites to find the best deal for them. Make it easier on your customers by helping them find the best deals in town. So whether they’re searching for hotels in the area, plane tickets, or last-minute travel deals, make sure you’re the one they come to first.
Your mission is to make sure your readers know everything there is to know about travel, not just where they should go but how they can get there. Serving up interesting ways to plan, book, and share their adventures with the world is what you do best. One of the best ways to promote this content is through an effective email marketing strategy.
Each year, more than 1 billion travelers fly or drive to their destination. Travel agents can reach more with automated email campaigns created using the latest email templates, building customer journeys tailored to each traveler, and interactive newsletters.
Increase conversions with data-driven email marketing
Data-driven email marketing for travel agents begins by integrating your email program with your website. By combining customer information – both from your website and across all of your email campaigns – you’re able to identify a traveler’s interests and behaviors, which allows you to send relevant emails based on their preferences.
A successful travel agent isn’t just about booking flights and hotels. It’s about building relationships with your customers and sending relevant messages to make them want to book with you again.
Segmentation is a must for building your email marketing lists.
Whether you’re an established travel agent with a roster of clients or a small business owner looking to take your travel agency to the next level, if you’re not segmenting your lists by interests, travel patterns, and customer service preferences, then you’re missing out. If you segment your lists, you get better open rates, revenue, leads, transactions, and more customers.
Segmenting your lists means that you listen to what your travelers are telling you about what they want. Listen to your travelers and see what they want from a trip – not just the activities and places they go but also how they book their vacation and how much they spend. And because you listen so well, customers come to regard you as a trusted friend and advisor/companion.
Send highly mobile-optimized emails on time, every time.
Once your email is opened on a mobile device, subscribers read 30% more on average and click on 40% more links than they do on a desktop. If your emails aren’t designed to be easy-to-read and clickable (especially on smartphones and tablets), you’re losing money.
Make sure that every email you send is appropriate for your subscribers. Ask yourself, “Is my email useful?” “Does it fit well on mobile devices?” “Am I engaging my readers?” If so, the odds are good that you will receive better responses, click-through rates, and higher revenue for your business.
Testing is the cornerstone to conversion rate optimization.
Whether you’re tracking your email marketing campaign’s opens, clicks, or conversions, the bounce rate on your landing pages, or your conversion rates on your home page, we always test. We analyze our testing results and use the data to measure the effectiveness of our actions and improve our performance.
Email subject lines and body content are the most important parts of your email campaigns because they’re the only aspects you can control. Testing these components will help you determine what content resonates best with your customers and which subject lines pull the highest open and click-through rates (CTR).
3) The different types of emails you can send
The right communication strategy will not only keep your customers engaged but increase their lifetime value. Here are 12 different emails that deliver on goals like customer acquisition, retargeting, and driving sales.
Newsletter Welcome Series
Lead Bulk Activation Campaign
After Order Campaign Series
Reactivation Email Automation
Reactivation Bulk Sends
Rebates and Discounts Loyalty Email
Cross-Promotion with Another Company
Offer Rewards After X Purchases
Refer a Friend incentive Program
Birthday Email Campaign
Company Anniversary Email Campaign
Before you take off on your next email series, we’ve got the low-down on how to write an email campaign and make it a success.
Packed with 12 easy-to-follow examples + step-by-step tutorials and best practices, and guidelines and tools to make sure you land subscribers happier than ever.
4) Takeaway: Get your free travel email template today!
As the travel industry continues to grow, it’s more important than ever that your consumers can book their next vacation on the go. Help them book their dream trip before someone else does with our travel email template!